Email Marketing 101 for 2010

With 2010 here, most marketers are frantically putting the finishing touches on marketing plans. Before focusing too hard on video or social ad formats, however, marketers should plan a bit more in email. Email is old, you say? Email is proven, say the experts. Blaine Mathieu, chief marketing officer with email hub Lyris, insists that email will continue to be a strong force in marketing through the New Year. Here are Mathieu’s top trends for 2010. “Email will continue to be an anchor for multimedia and online marketing,” said Mathieu. “All indications are that email will continue to grow into 2010. Email is recognized as the highest ROI form of online marketing and it’s measurable. Even though email is the ‘grandfather’, it really is the cornerstone and will remain.

Mathieu also expects to see more integration between email and social ad platforms. “As part of the social mix, online marketers will continue to integrate social media with email marketing to ensure that brands, projects and products are cross-marketed and connecting with consumers. More than just social integration, though, Mathieu expects to see integration of most other online ad formats and email through 2010. “It’s always the promise on the horizon,” said Mathieu. “But in 2010 you’re going to see more progress toward truly achieving integrated marketing. Any marketer not using integrated tool sets is doing a disservice to the brand. Entire organizations will be working with social applications to connect with the consumer base.” Also don’t forget, set up with http://www.aweber.com or some other well known email / auto responder service to manage your email lists, it is an absolute must, if you want to be profitable with online marketing.

Guest Blogger Trevor Poulson

The Power of Keywords and Market Research

This is going to be a pretty short post over my personal strategy for getting free traffic to my websites:

It’s simple:

Go to google’s keyword tool then take down a list of searches per month then open up a new tab or window in firefox, internet explorer, safari, or chrome and type in the keywords to a search. Now look right under the place you type in your search then look at page results.

If you’re looking at phrases make sure you “put quotations around the keywords”..this helps you understand the power and the real competition within the keyword phrases…quotations alone will drop page results by millions.

Now like I said in the last post, I think it’s best to find keywords with under 100,000 page results balanced with 2,000+ searches/month.

BUT this rule is flexible…what I personally like to see is the best search/result ratios I can find.

So that’s pretty much the key to finding high quality keywords…we have more dynamic strategies and we show you the ins and outs of keyword in our course if you’re interested:

In this course we give you one on one access to us for 3 months as well as an education that took us 3 years and $50,000+ to develop.

Financial Freedom Internet Coaching Course

How to choose a market that makes a money online

Building your business from the ground up:

Once you set you understand what it takes mentally to run a business it’s time to start setting up your business.

Will Smith, along with a bunch of other wise people ; ), said something along the lines of “I don’t set out one day saying I’m going to build the biggest wall the world has ever known, I build a great wall by waking up and laying one brick perfectly every day.”

It’s the SAME EXACT THING with starting online business.

The first couple of bricks come with finding a great market to start your business inside of.

** As you grow and gain more experience(if you choose the information industry) you’ll find out that product creation lays along the same lines as product creation but that’s for another time ; ) )

So when we’re looking to grow an online business and take action we’re thinking…how in the world do we start online business? How to I go out and find a great market to make money in?

Here are my guidelines for finding a great market(in another other word niche) :

1. Find a product with strong emotional needs attached to it. Needs that people will pay to fulfill. How do you find that? Well just ask yourself…if there’s one thing I could fix in my life..one thing I could change, what would it be and how much would I pay to find a way to fix this problem?

2. Market research: There’s a few great tools for market research so I’ll just hook you up with a free one to start…

a. Obviously it’s google and it’s pretty reliable considering it comes from the source.  http://www.googlekeywordtool.com/

**Also…a great way to see if you’ve found a great market is to do a search on google and look at the paid advertisements on top and on the side of the search results….this is pay-per-click advertising and if you see a lot of people advertising for the keywords you typed into google then you’ve found a great profitable market.

b. Now here’s the market research tool I use to research my markets to make sure

1. We have a good search/month to page result ratio

2. To see if we have a market that’s willing to pay for the products being sold.

So here’s the product I use and I don’t have an affiliate set up with this product:

http://www.marketsamurai.com/

Now…just for a little more reference…market samurai is great for search engine optimization…if you’re looking to get ranked well in google or through search engines & an easier way to drive traffic to your site, this product helps with that too. The best part about this is it’s only a one time fee…I’m still kind of shocked about that one.

3. Find a market you’re passionate about….do something you love because we’re in this business to enjoy our lives more…so why not enter a market that we enjoy to be a part of?

So there you have it….no fluff way to find and establish a great market…

When you’re looking for a market you’re looking for a healthy market that’s willing to pay to solve their problems.

Make sure you find a place with page results smaller 100,000 results so you can make sure you rank well on google.

The key is to find soft spots in the market that you can attack or be willing to spend the money for paid traffic….

If you’re looking for a free way to get started make sure you develop your keywords well because I’m going to be teaching you how to build up and use keywords in my next post.

I know this was a little long but I hope you enjoyed this post,

Aaryn

Why Starting an Information Business Will Change Your Life Forever

There’s a LOT of ways to make money online and I feel that information and knowledge is the new currency in our society.

We’ve very recently shifted from a time(from the birth of baby Jesus(our calender friend)) where we lived to be no older than 20 or 30 and where we had to work physically to survive.

This is drastically different then today where by the time we’re 20, we’re young and ready to go out and experience what the world has to offer.

Information almost doubles daily and our knowledge and careers evolve incredibly fast.

What’s valid today will more than likely be outdated within a year or two.

So how do we survive and how do we keep up with technology?

Information…we learn all the new advancements and technologies.

What do we do when we’re looking to learn a new hobby or succeed in your job or on a way to improve your life?

Whether it’s relationship problems, stress, rising children, improving, investing, sports, hobbies….you look to learn from the best so you can become the best….

You look to learn from people who have already gone through the same problems as you and you find out how they fixed these problems…

Information is incredibly valuable because we’re driven EMOTIONALLY to solve that problem…we’re genuinely feeling bad because we have a problem…whether it’s in how much we weigh, how we feel about ourselves, what we’ve done with our lives…all of that. WE HAVE A HUGE DRIVE AND A REAL PROBLEM THAT WE FEEL LIKE WE NEED TO GET FIXED AND WE’RE WILLING TO PAY MONEY TO THE PEOPLE WHO CAN HELP US.

That my friend is the golden market.

Finding people with real problems and to be able to make a living through helping them…

Not through loose 90 pounds in 90 day and get rich quick schemes….but through helping real people make better lives for themselves…that’s why we’re all here.

To help others and as a side effect we live a free and happy life…why?

Because that’s what we ask for in return…not a car or a huge house but a flexible job where we can enjoy ourselves and make a difference : )

Building and growing a business where you directly help others while building a great future for yourself…now that’s a business we’d all love to be in.

Aaryn